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10 ideas to use ChatPlace gamification
10 ideas to use ChatPlace gamification

These ideas will help you to launch game that will boost engagement and increase sales.

Alex Juna avatar
Written by Alex Juna
Updated over a week ago

1. Contest

In this case gamification will help you to quickly increase audience engagement for a limited period of time (up to 7 days). It is especially effective when you have an active sales phase of a product (for example, an online course) in your blog. Usually, during sales, blog activity drops, and this tool will help you maintain engagement and get maximum reach. During the game, you can reveal the value of the product in your content, and give discounts, promo codes, and free participation as prizes.

Launching tips:

  • Come up with prizes for those who will take the first places in the game. The more points, the more valuable the prize.

  • Create a game in which users receive points for activities with your content. Game is available for users with a special tag (see below).

  • Set up a chatbot that assigns a tag for user if he sends a keyword in DM (for ex. "game").

  • Set up chatbots that automatically inform users on scored points and remind them about the game.

  • Announce the rules of the game and prizes in your stories, reels and live.

The recommended period for this game is not more than 7 days. During this time, there will already be obvious winners in terms of points scored, so the motivation of other users to be active will be much less.

Result:

  • Increased engagement. Inactive followers will start reacting and texting you again.

  • Increase in reach by at least 1.5-2 times (based on the results of beta testers).

  • New subscribers and customers due to the appearance of a profile in the recommendations.

Example (click to play):

2. Contest + loyalty program

This case is suitable if you want to hold a contest for longer than a week and at the same time keep the audience engaged. There are no losers in the loyalty program, everyone who scores a certain amount of points gets a prize. Examples of prizes: discounts on constantly sold products or services, checklists, promo codes, free lessons, consultations, chat access, etc.

Launching tips:

  • Create a game with a contest where in addition to winning positions in the leaderboard, each participant receives a loyalty prize for collecting a certain amount of points.

  • To set up a notification about receiving a loyalty program gift configure in automation constructor: condition "gamification points" and check the number of them after the user writes the word "points".

Such a game can last more than a week, since there are no losers in it and the motivation of the audience remains as long as they can receive loyalty program prizes.

Results:

  • More followers will be interested in you products and services.

  • Increased number of sales thanks to the loyalty program and cumulative bonuses, which then everyone will want to exchange for your products and services.

  • New audience and customers from the recommended content.

Example (click to play):

3. Loyalty Program

Useful solution for commercial accounts, Instagram stores, online schools to increase the average check and retain customers.

Launching tips:

  • Set up a game where users receive points for each unique activity on your profile. When certain amounts are reached, points can be exchanged for discounts or other valuable gifts: merch, trial lessons, accessories.

  • You can also give users points for inviting new followers to your blog using a special referral link that is unique for each of your followers.

  • Set up notifications about receiving a loyalty program gifts and loyalty program conditions.

Your followers will mention you in stories, attract more followers to blog, watch your broadcasts, in which you can also disclose the value of your products in details and raffle promo codes for keywords during the broadcast.

Result:

  • Subscribers turn into customers faster and make repeat purchases more often, because they can use points to get discounts.

  • New subscribers due to the referral program.

Example (click to play):

4. Quizbot + loyalty program

In addition to the loyalty program described above, you can create an interactive bot that rewards and writes off points for correct/incorrect answers. The Quizbot better introduces the audience to a certain product or service.

Launching tips:

  • For example, you launched a game in your online school account and invited subscribers to test their knowledge of a certain topic. To those who pass the entire test without errors, you give a gift.

  • The more creative such a bot is, the better. You can make him a separate character with his own jargon (for example, Captain Jack Sparrow, or Harley Quinn), add memes, comics in pictures, different storylines.

Result:

  • Surprise the audience by increasing their engagement

  • Gain interest in your product or service in the original format and make more sales.

Example (click to play):

5. Black Friday

This game can be made at the peak of sales, for example on Black Friday.

Launching tips:

  • Create a game for three days, where you give a lot of points for each activity in your profile. When the required amount of points is reached, each subscriber receives a large discount.

  • During the game, it is important to post a lot of Reels, posts, and airs so that users do not sit without points.

  • You can send a message with discount promo codes to anyone who writes a comment on the air.

  • You can hide code words in stories, finding which subscribers get more points.

  • Make newsletters with special offers and news about the completion of the game. In three days you will just collect the maximum number of them.

Result:

  • Significant increase of reach.

  • Lots of automated sales.

Example (click to play):

6. Joint gamification

If you have partners with profiles with similar target audience, this explosive idea can help you to attract a large number of new audience, increase your reach and sales.

Launching tips:

  • You invite several bloggers with your target audience to connect to the ChatPlace, set up the same scoring for everyone and get a single link to the leaderboard.

  • Next, each blogger makes an announcement of the game conditions, part of which is to follow each of bloggers who organised of the game.

  • Announce gifts for prizes and points and start the game.

  • During the game, you and other bloggers make joint live streams. There you give additional points for comments and involve the audience in your interactive bots which promote your products or services.

Result:

  • Wow-effect for audience.

  • Each member account gets a lot of new target audience followers.

  • Reels are gaining a lot of views as they are commented a lot.

  • Each bloggers sales growth as a result of interactive live streams.

Example (click to play):

7. Random prizes / Secret Santa.

An original way to engage the audience and keep the opportunity to text them first Direct for several days.

Create a chatbot that launches once a day for some action (reaction, comment, trigger word) and sends a message with quick responses with identical emojis 🎁🎁🎁🎁. The user chooses one of them and receives a certain number of points, various promo codes or free materials.

You can also hide tasks in one of the gifts. For example, to make a story mention get extra points, or bring 10 subscribers to your blog and get a bonus

And so for 7 days subscribers launch the bot and every time there is something new. To those who score the most points, you also give valuable gifts, and the rest are satisfied with the other bonuses received during the game.

Result:

  • Increase in reach

  • You keep the attention of a large number of audiences and write them first in Direct for 7 days.

  • New followers from the completed tasks.

Example (click to play):

8. Live stream marathon

Those followers who attend all live streams will get maximum points.

Launching tips:

  • Create personal or joint gamification with simple conditions: send reactions, mention your profile in stories and attend live streams.

  • On each stream the follower will get points and gifts. You also assign tags to those who attend certain Live stream. Each stream = 1 new tag.

  • As a result, those who collect 7 tags, that is, attend all the broadcasts, get super prizes: access to a closed mastermind, chat, a big discount on the course, etc.

Result:

  • Involve previously inactive subscribers in your blog through live streams

  • Better reveal yourself and your product, thereby making more sales.

9. Cross-marketing on Instagram.

May be a good solution if you have an instagram store, an online school, or any other commercial blog.

Launching tips:

  • Find accounts that also have your target audience, but you are not competitors. For example: an online weight loss school and a store of fitness equipment, sportswear, and nutrition.

  • Launch joint gamification and announce it to the audience in each account.

  • Prizes can be any of your products, services, accessories, courses.

Result:

  • Exchange of followers.

  • Increased reach, audience engagement and sales.

10. Bonus for watching Reels.

A word is hidden in each of your Reels. For this word texted in DM you give extra points. Suitable for account promotion and attracting new followers through Reels.

Launching tips:

  • Launch a game where you give points for activity in your profile and specificly maximum points for writing certain keywords in DM.

  • Hide letters of you keyword in a scatter in your reels.

  • In order to find these letters and collect the keyword, followers will review the video many times. This may lead to an explosive increase in views of your video by the new audience.

  • When followers find this word and send it to DM they will get maximum points. And so on for a week.

Result:

  • Increase reach, increase engagement and attract a lot of new audience through reels and tags.

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