Triggering automation from a reaction to an Instagram story is a great tool to attract more clients, as users don’t need to know a specific keyword.
How it works:
The user leaves one of the available quick reactions on your story (not a like or sticker).
The automation triggers a scenario, and the user immediately receives a response in Direct.
Use in Gamification:
You can use quick reactions in gamification as well. Users can leave quick reactions on your stories and earn points
But there are some nuances:
Only quick reactions: Instagram only tracks quick reactions (e.g., emojis). Likes and stickers won’t trigger automation and won’t count in gamification.
Limitations for accounts with over 50,000 followers: If you have more than 50,000 followers, Instagram stops tracking quick reactions in Direct, meaning automation with this trigger won’t work for such accounts.
For accounts with more than 50,000 followers, the "Story reply" trigger works instead of the reaction. Unfortunately, it’s not possible to adjust the functionality of reactions, but users will still be able to trigger automation or earn points in the game by replying to stories.