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Gamification is a good way to engage your existing audience with your content, stimulate subscriber loyalty to the author, and increase sales.

In fact, you can come up with your own unique bundle of the games. We provide you with a constructor, and you work with it as you like. But there are already several working formats that you can use in your projects.

1. A game lasting 5-7 days, where there is a very large prize pool of 50-100 places. Where for the first 3-10 places subscribers get the most valuable gifts, and 100 places consolation (such as promo codes, discounts, free lessons, checklists). Also during such a game you can give gifts to everyone who accumulates some amount of points.

2. A game in which the winners are determined every 2-3 days of the intermediate stage.

They receive gifts and, for example, go to the next stage, before which the points are reset.

Those who scored some points in the first stage can be tagged as "passed to the second stage" and only these users will be able to participate in it. In the game settings for the next stage, you can specify that points are awarded only to those who have such and such a tag. But you can also do without stages, dividing the game into several rounds with points coming to zero at the end of each round.

3. A game in which points are awarded only for comments during live broadcasts, mentioning or reactions in Stories.

For example, you can run a live marathon, and, to increase interest in it, connect gamification to give points for comments during live streams.

Dima Torgov’s case: he started live streams and opened comments only at the very end of each. This way subscribers were present until the end waiting to write a comment and get points: he increased the viewability of the broadcasts to the very end. And for comments during live streams he launched a bot that was selling a course with the Black Friday sale price. It was in December 2021: out of 500 viewers of the live stream on Instagram, over 300 people bought the course for 3000₽).

You can also give out code words during the live broadcast, for entering code words subscribers will get extra points (it is also an incentive to be present).

4. Loyalty program.

This is a game that can be put on your blog for a long term. For example, every new subscriber gets involved in a survey where they get points for correct answers and lose points for incorrect answers. The subscriber can find code words within your checklists, videos, or within your Stories, and get extra points for entering them. Or everyone can accumulate points by simply being active.

As a result, after accumulating the right amount of points, everyone can get a gift of their choice and get involved in your product.

5. The game for those who are Close Friends (CF). To play it, you need to put a tag (e.g. "CF") on each subscriber you add to the CF. And in the gamification settings choose to award points only to those who have this tag.

Add everyone to the CF -> in Stories for the CF tell everyone to write the necessary trigger word -> they write the word -> and the bot through block “Action” puts a tag on everyone who wrote this word -> then everyone who is in the CF shows some activity and appears in the tournament table.

Further you can make participation in the game a prerequisite for those who want to stay close friends and not lose the access to valuable information. The most active participants will receive a discount, for example, on your mentoring or course, and, for some amount of points, - free articles, video lessons or participation in group consulting.

Therefore:

That said, there is nothing stopping you from combining several formats into one and making a very interesting game with a variety of activities and different ways to collect points and get prizes.

The best gift will be something of value to your target audience. The gift must be related to your niche, this way it will attract people who are motivated to participate in the game, be active every day and collect points.

Remember that it's not the prizes themselves that are important, but the way you talk about them and the content you create during the game. Emotions and attention are of high importance to people.

1. Before making an announcement of the game on the blog - be sure to check all the settings and go through each stage from another account yourself and ask someone else to take a look from the outside.

Very often we may not notice some mistakes because of so-called "blurred eyes" or "professional deformity".

2. Before announcing the game at least a week in advance, warm up the interest of the audience in Stories and reels.

Tell them that you are preparing something special and that everyone will be able to learn something new about you in an interesting format, receive benefits and valuable gifts.

Show in stories how you prepare these gifts, go to the store or order them. Tell how many prizes there will be and how you and your team are working hard to launch the system in a format that subscribers have probably never seen before.

Also announce the launch date of the game at least 3-7 days in advance so that everyone will be ready and it won't be a surprise for subscribers.

3. Check if you have any chatbots, which we recommend to run during the game:

This way subscribers will have even more interest to keep participating in the game and mention you every day. (This can be set up through a “Condition” block and day of the week check, where a different scenario is triggered depending on each day's relevance. For example, on monday - one logic, on tuesday - another).

4. Prepare in advance all the content in the feed that you will post during the game. (If you can get points for 2 comments per day, then make sure you have 2 pieces of content per day, if only for 1 comment, then 1 reels per day)

Also keep in mind that if you are awarding points for reactions in Stories, post at least the daily limit: if you award points for 20 reactions per day, post at the very least 20 Stories.

Because if you have Highlights, savvy subscribers will throw reactions to Stories into Highlights and get points for it, unlike those who will wait for your new stories. There is no way to regulate this point for now. But you can, in extreme cases, hide Highlights, so that even if you do not have a Story - no one can get new points. But, by experience, the amount of people who guess to put reactions on saved Stories - is less than 1%)

5. Make sure to post a video in reels announcing the game and explaining the terms and conditions. And also tell about it in detail in Stories. And explain in detail what you need to do to know the number of your points, how to use the tournament table, how and when the winners will be determined, what points are awarded for, what are the limits and restrictions, and other features of the game.

Make an emphasis on the fact that points are credited only for unique actions per one unit of content, i.e. 100 reactions to one story will not be counted, but only the first 🔥 per story within the limits set. And if you give more points for comments within some time after posting - emphasize that too, so that subscribers put a note on your content and don't miss out on new reels or posts.

Because someone will find out about it from the Stories, someone from the feed, and someone from a bot. It's important to utilize all channels (including telegram if you have one).

❗️Also you can emphasize, that for deleting mentioning in Stories, or marks in Close Friends - a participant will be removed from the game. (You can always program this in the settings of the running game by clicking on three dots.)

Collaborative Gamification is a great tool for sharing audiences and customers between two or more accounts.

The settings and conditions, when you create Gamification, work on all connected accounts at once. But, of course, there are some special features:

For example, you want to make a collaboration with a blogger or with your commercial blog.

With a commercial blog, for example, you can make subscribers simply subscribe to it. But don’t be very active there, not to unfocus their attention. (It would be like subscribing to a second account just as a condition for accruing points.)

Dima Torgov’s case: launching the game with his second account “Reelsmentor", where during the game he only posted reels and reposted them into stories. And because of the dramatic growth of his blog, his reels started flying into top places. That gave him +700 subscribers during the game).

Here, if you have your own Instagram store, you can team up with a brand and organize a joint game where subscribers of both accounts can accumulate points by subscribing to both brands and then exchange the accumulated points for nice gifts that you agree on together.

Example: a club card, where by visiting different establishments I accumulate points, which I can then redeem at any establishment connected to the club loyalty program (as "thank you" bonuses from Sber).

If, after studying the whole instruction, you still have questions - forward them to the technical support, and we will be happy to help you!